Viking FM’s charity, Cash for Kids, has launched Mission Christmas 2020, aiming to help thousands of disadvantaged children across East Yorkshire, Northern Lincolnshire and the Yorkshire Coast regions. With an increase in poverty brought on by the impact of Covid this year, so many more children will be at risk of waking up to nothing on Christmas Day. Viking FM are asking their listeners to buy an extra gift to donate to the appeal so Cash for Kids can ensure it goes where it’s needed most.
Last year the campaign helped over 19,000 local children and that couldn’t happen without the support of the local community getting behind the campaign by buying an extra gift or making a cash donation. This year will be a challenge, operating with a much reduced work force due to government restrictions, and a limited amount of gift drop off locations, but the team are determined to help as many children as possible.
Alex Duffy and Ellie Brennan from the Viking FM Breakfast Show said: “This year is going to be particularly tough for many families across the UK. Mission Christmas is a brilliant way for people to act in the true spirit of the season and give a little something to lift the spirits of disadvantaged young people who really do deserve it.”
“Last year our listeners really demonstrated their generosity and it was truly amazing what we achieved. This year there have been so many examples of the community pulling together to support everyone and I know that it will be even better than ever before.”
If you want to get involved this year, visit the website www.vikingfm.co.uk/mission to find your nearest gift drop off location or make a donation.